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« Retaining Talent | Main | How much equity should you offer? »
Thursday
Aug192010

5 Steps to Successful Sourcing on LinkedIn

by AuthorSloane Barbour | DateAug 19, 2010 | , , , , , , , | Comment11 Comments

LinkedIn is a fantastic business and professional networking tool. With over 75 Million users and counting, LinkedIn represents one of the largest online resources for professional connections. With that many people, you are bound to find a handful of people in your area that are well qualified, and interested, in a position with your company. The biggest hurdle to sourcing candidates on LinkedIn is that most folks don't know where to start. These 5 tips should help you successfully navigate LinkedIn to source and contact your next potential hire.

1.) Sign Up

The first step is simple: if you don't have an account, sign up! LinkedIn is absolutely free for a standard account, and for most folks the free account will give you access to all of the tools you need to launch a small to moderate recruiting campaign. There are a few different options, including a "pro" package, which allow you to save profiles, send inMails, and get a cool logo next to your name. For all intents and purposes, let's pretend you just signed up for the free account and we'll go from there.

2.) Create a Profile

During my initial face to face interview, I advise all of my candidates to create a LinkedIn profile if they do not already have one. Think of this as your interactive online resume; a living document that is interactive, has the most up to date and relevant information, and even contains recommendations from colleagues. Make sure you are clear and concise with your information and include plenty of buzzwords about your skills and experience (just in case someone is searching for you!)

3.) Get connected

There are many options to grow your network on LinkedIn, the easiest of which is to start in your own backyard. Pull down your companies e-mail list and send all of your colleagues an invite. After that, you can import your GMail, Yahoo, or Exchange data so that anyone you have exchanged e-mails with in the past also get's an invite. The more people you are connected to, the more potential candidates that you can get introduced to.

4.) Join Groups

This is the most critical component of LinkedIn, and something that is often overlooked by users who don't understand the power of groups. Essentially, there are tens of thousands of groups on LinkedIn; anything from Wine Lovers in Napa Valley to Oracle Engineers in SoCal. Do a quick search in the group tab and join relevant groups that pertain to your industry, vertical, specialization, or interests. Once you get accepted into a few groups, you will gain access to a wealth of information, all of which is incredibly useful for recruiting that next great hire. In order to do so, you have to get your message out to an appropriate audience by reaching out to your pool of potential candidates.

5.) Reach Out

There are two methods to recruiting through LinkedIn: active and passive. A passive search is fairly straight forward: simply go into your groups discussion board and find the job post section. Once there, create a straighforward and and eye catching title for your post, ie: "Senior Oracle DBA Needed at Financial Firm in Mid-Town Manhattan". In the body section, copy and paste your job description with a quick blurb about how this job relates to the group you are posting to. "Hey Oracle DBA's United Group! I thought I would post a job for anyone who is living in NYC or interested in relocating. Looking forward to hearing from you!" Throw in your name and contact information, and wait to be contacted. 

If you are in a hurry and don't mind spending a little extra time recruiting, start actively contacting potential candidates. There are two methods to doing this, sending a message or getting introduced. You can only send messages to people you are directly connected to or people that you share a group with. Go to the member page of the most relevant groups, scroll through the active members and see who looks like a fit. Someone catch your eye? Click on their profile, and send them a quick message with the job description. If you lay it up properly, they should be flattered that you contacted them, not upset that you are trying to recruit them. The other option (and the more effective one in my opinion) is to get "introduced through a connection". Simply select the "get introduced through a connection" link on the right side of their profile and find someone you have in common. Write your connection a quick note to encourage them to forward on your description and, boom, your done!

In summary, sourcing candidates on LinkedIn is a very effective method of finding passive candidates. It takes a little bit of time to build up a network, and your profile needs to look reputable if you want people to contact you back, but once you master it, you can find some rockstar candidates.

Have you used LinkedIn as a recruiting tool before? What type of success/failure did you experience? Let us know in the comment section!

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